Hi, I’m Brett Ludeke, a Creative Director, Producer and Film Director based in the Washington, DC area.
My background spans creative direction, producing, commercial directing, cinematography, and photography. Over the course of my career, I’ve led creative teams in brand identity, website design and development, commercial filmmaking, motion graphics, and 2D/3D animation.
I’ve directed creative work for brands including UFC, GQ, and Five Guys.
Whether I’m leading a rebrand, directing a commercial, designing a digital experience, or developing motion for a campaign, the goal is always the same: create work people remember.
SF3 - More Than Softball
Service:
Rebrand, Web Design, 3D Animation
For SixFour3, we created “More Than Softball”, a brand film built around a simple but powerful truth: what happens off the field matters just as much as what happens on it.
At the center of the story is a real father and daughter, and how their relationship has grown through their time at SixFour3. It’s a side of the experience many parents don’t initially consider, the confidence, connection, and shared moments that come from showing up together, consistently.
We leaned into that authenticity, but gave it a slightly campy, self-aware tone to keep it fun, approachable, and true to the culture of the sport. The film balances heartfelt storytelling with personality, never too heavy, never too polished.
Rhythm played a key role throughout. We cut the piece tightly to the music, using the natural sounds of bats cracking against softballs as percussive beats that drive pacing and energy. That interplay between sound and story helped create something that feels alive, grounded in the sport, but elevated through craft.
The result is a film that reframes what SixFour3 really offers. Not just training, but transformation. Not just performance, but connection.
