Hi, I’m Brett Ludeke, a Creative Director, Producer and Film Director based in the Washington, DC area.
My background spans creative direction, producing, commercial directing, cinematography, and photography. Over the course of my career, I’ve led creative teams in brand identity, website design and development, commercial filmmaking, motion graphics, and 2D/3D animation.
I’ve directed creative work for brands including UFC, GQ, and Five Guys.
Whether I’m leading a rebrand, directing a commercial, designing a digital experience, or developing motion for a campaign, the goal is always the same: create work people remember.
Capital Restaurant Resources
Service:
2D Animation
For Capital Restaurant Resources, we created a series of 2D animated training videos designed to transform how new hires learn, onboard, and get up to speed.
Instead of relying on static documents or inconsistent in-person training, we built a structured library of animated content that simplifies complex processes, reinforces expectations, and keeps attention from start to finish. Each video was designed to be clear, engaging, and easy to retain, so new team members can learn faster and perform with confidence.
Visually, we developed a clean, approachable animation style that reflects the Capital Restaurant Resources brand while making information feel accessible and modern. Through pacing, storytelling, and thoughtful motion design, we turned routine training into something people actually want to watch.
The result is a scalable training system, one that saves time internally, creates consistency across teams, and elevates the overall professionalism of the brand from day one.
